Brand
Saarthi, by SMEMinds.
The coin is your money. The road through it is Saarthi, the path that guides it. Use these files and they will look right everywhere.
01The mark
A coin with an S-shaped road cut clean through it. It reads at 16px, works in one colour, and looks the same upside down.
night
warm
Do
Use it in full colour on night or warm
Use the one-colour version on photos
Don't
Rotate it
Stretch it
Recolour it
Outline it
02The mascot
Saarthi is the character: the same coin, with a face. It guides, thinks, celebrates money found and dozes when there is nothing to show.
Roles
Recover
Money
Stock & orders
GST
Claim paid
Live moods
03Colour
Orange is the brand. Gold is for money only. Night and warm are the two grounds.
Orange
Orange light#FF8A3D
Orange deep#E4471A
Gold, money only
Gold#F5B942
Gold deep#D4A859
Night
Night#0B0C10
Night 2#14161C
Line#262A32
Ink on night#F4F4F5
Warm
Warm#FAFAF9
Canvas#F7F6F2
Card#FFFFFF
Ink#1F1F1F
04Type
Aa ₹
Sora
Display and the wordmark
Aa ₹
Inter
Body and interface
Aa ₹
JetBrains Mono
Labels, numbers, IDs
05Motion
Loading is a half-turn, thinking is the halves breathing, money found is a ping.
loading
thinking
found
06Downloads
App icon
